Considering expanding your company across borders? Merging teams or departaments of different nationalities? Outsourcing services from abroad? All of these endeavors can bring you untold benefits, but only when implemented carefully and executed thoughtfully.

Each of us views business practice and protocol through our own individual (and native) lens. I have known business people who have traveled the world in corporate positions but have little undestanding of the cultures they’ve worked with and resided amongst. The result is making decisions on how business is conducted at “home”. This is not a formula for success in overseas expansion or collaboration. Choosing to sell your products and services in foreign marketplaces requires deep understanding of the intended local market, customers, and employees.

Building multicultural teams is challenging. It takes strong leadership, but even more importantly─a willingness to do things differently. Numerous studies clearly underscore the value of mixed international teams and perspectives to an organization’s efficiency and effectiveness, not to mention their bottom line.

Together we will evaluate the many cultural facets of your new location, customers, or team members to create a unique strategic approach for your success.